This is Kahlua as you have never seen it before. Youthful, playful, provocative. In short, it's Kahlua with attitude. Anything Goes is attracting a new, young audience drawn by the fresh, more contemporary image of Kahlua. There are seven different treatments, each offering an unexpected interpretation of a Kahlua cocktail. They say that Kahlua's versatility lets you put your own spin on any drinking occasion. Each one gives you the go-ahead to use Kahlua drinks as a fun, unpredictable tool of self-expression. The campaign launched in the US where Kahlua depletions were up 21 per cent on the previous year. It is set to roll out world-wide and give greater impetus to one of the four fastest growing world brands.